STOPGUESSING.STARTBUILDING.
Most sales careers are accidental. Durable ones are built intentionally — with the right system, the right process, and a clear plan from day one.
Whether you're trying to break into outside sales, just landed your first role, or are already in the field and need a better system — this is where you start.
- ▶Why most outside sales reps plateau — and never figure out why
- ▶The 3-part career architecture that separates top 10% earners
- ▶How to find your path — in 60 seconds — based on where you are right now
Watch This First
The Career Operating System Mike Wished He Had...When He Started
Watch this short training to understand the system — then find the path that's right for where you are right now.
Stop Guessing. Start Building.
With Mike O'Kelly · Founder, Sales Builder Academy · Host, Surviving Outside Sales Podcast
Prefer to skip ahead? See programs & pricing below →
Who This Is For
Three Types of People
Who Need This Program
You don't need experience. You need a map. Whether you're just starting, just hired, or already in the field — the Launchpad meets you where you are.
You Want to Get Into Outside Sales
You know outside sales is the right move — high income, autonomy, career upside. But you don't know how to get your foot in the door without starting at the bottom or taking a pay cut.
- →Find the right sales role for your strengths
- →Build your personal brand for hiring managers
- →Land interviews and negotiate your first offer
You Just Landed the Role — Now What?
You got the job but nobody handed you a real playbook. You're figuring it out as you go and every mistake is costing you commissions and credibility.
- →Build your first structured territory plan
- →Install a repeatable prospecting system
- →Apply the P3 Sales Method from day one
You're In the Field But Stuck
You've been in outside sales for a year or more but your pipeline is inconsistent, your territory feels unmanageable, and you can't figure out why some months work and others don't.
- →Replace gut feel with a real system
- →Fix the pipeline inconsistency for good
- →Build the habits that compound over time
Sound Familiar?
You're Not Lost.
You Just Don't Have a Map.
These are the symptoms — whether you're trying to break in or already in the seat.
Can't Get In the Door
You're applying to sales roles but getting ghosted or told you need more experience. You don't know how to position yourself to stand out without a traditional sales background.
Inconsistent Pipeline
Feast or famine every month. You hit quota one quarter and miss the next. There's no repeatable system behind it — just hustle and hope.
No Territory Strategy
You're reactive — chasing whoever calls back instead of working a prioritized plan built around data, timing, and real potential.
Spinning Your Wheels
You're working hard but not building anything. Without a system, effort doesn't compound — it just exhausts you and leaves you wondering if this career is even right for you.
The System
The 9-Module Sales Career
Launchpad Framework
Three phases. Nine modules. One complete system — from finding the right role all the way to thriving in it. This is the core of what's inside the program.
Talent Blueprint
Discover your unique strengths and improvement areas — without needing perfect self-awareness skills.
Sales Role Navigator
Explore sales roles that match your talents — without assuming all sales roles are the same.
Aspiration Map
Identify what you actually want in a role and career — without believing your job desires are selfish.
Networking Bridge
Connect with sales mentors and experts — without fearing that networking is only for extroverts.
Brand Starter Kit
Craft an impressive personal brand that attracts jobs — without believing personal branding feels fake.
Opportunity Radar
Create a winning roadmap for your job search — without assuming job searching has to be daunting.
Interview Arsenal
Master interviews with confidence by showcasing your unique value — without fearing failure.
Negotiation Shield
Secure a better offer with effective negotiation skills — without assuming salary negotiations are rude.
Success Launchpad
Thrive in your new role with strong foundations — without fearing failure in a new environment.
P3 Sales Method
The proprietary three-phase sales framework built specifically for outside sales reps — Past, Present, Potential.
Target Mastery
A structured approach to territory prioritization — so you spend time where it actually converts.
Sales Builder Mindset
The mental frameworks behind every durable outside sales career — how top performers think differently.
The Reality of Starting Out
Nobody Gave You
a Real Playbook.
Whether you're trying to break into sales or already in the field, most people at this stage are figuring it out alone — by trial and error, gut feel, and sheer hustle.
That works until it doesn't. The reps who build lasting careers don't wing it longer than everyone else. They stop winging it earlier — with the right system.
The Sales Career Launchpad is the career operating system Mike O'Kelly wished he had when he started. Structured, practical, and built from 15+ years of real field experience.
Mike spent 15+ years in outside sales B2B, pharmaceutical sales, medical sales, capital equipment, diagnostic testing & aesthetics— from $28K to $200K+ — learning how to build a system he wished he'd had in year one.
His work inspired the creation of the P3 Sales Method and the Sales Career Architecture Model to give outside sales reps the framework most companies never provide.
Why This Program Exists
Most Outside Sales
Careers Are Accidental.
"I built my early career by accident — just like most outside sales reps do. I figured things out slowly, made expensive mistakes, and reinvented the wheel constantly. Durable careers aren't built that way. They're built with a framework, a plan, and someone who's been through it showing you the way."
Whether you haven't landed your first role yet or you're already in the field and losing ground — years 0–3 are where careers are made or quietly broken.
The Launchpad gives you the playbook, the process, and — if you want it — direct access to Mike to accelerate everything. Get in. Dominate. Get out.
Stop Surviving.
Start Building.
Every rep who made it had a moment when they stopped figuring it out alone. This is yours.
Find My Path →Real Results
What Members Are Saying
From career changers to reps already in the field — here's what happens when you stop winging it.
"I came in with zero sales experience — just a background in construction and a lot of drive. The Launchpad gave me the exact framework I needed to land my first outside sales role in 6 weeks. I closed my first deal in week two on the job. I didn't know what I didn't know until I had a system."
Choose Your Level of Engagement
Three Ways
to Work Together
Every tier is built on the same 9-module system. Pick the level of support that matches where you are and what you need.
- ✓Full 9-Module Launchpad Framework — Market Positioning → Offer Conversion
- ✓Sales Builder Blueprint — deploy immediately in your role
- ✓Monthly Group Call Replays — coaching on demand
- ✓Community Read Access — learn from peer discussions
- Also Included✓P3 Sales Method — proprietary outside sales framework✓Target Mastery — territory prioritization system✓Sales Builder Mindset — how top performers think
- ✓Everything in Tier A — full 9-module curriculum
- ✓Weekly Live Coaching Calls — Mondays & Fridays
- ✓Hot Seat Sessions — bring your real deals & challenges
- ✓Pipeline Sprints — structured accountability sessions
- ✓Full Community Access — post, engage, get feedback
- ✓Weekly Wins Tracking — public accountability loop
Coaching
- ✓Everything in Group — full program access
- ✓Biweekly 1:1 Calls with Mike — direct personal coaching
- ✓Custom Territory Plan — built for your specific market
- ✓Live Deal Reviews — walkthroughs on active opportunities
- ✓Priority DM Access — async support between sessions
Side by Side
What’s Included
in Each Tier
| Feature | Online · $27/mo | Group · $197/mo | 1:1 Coaching · $797/mo |
|---|---|---|---|
| 9-Module Launchpad Framework | ✓ | ✓ | ✓ |
| P3 Sales Method | ✓ | ✓ | ✓ |
| Target Mastery + Mindset | ✓ | ✓ | ✓ |
| Sales Builder Blueprint | ✓ | ✓ | ✓ |
| Call Replays | ✓ | ✓ | ✓ |
| Community Access | Read-only | Full access | VIP access |
| Weekly Live Coaching Calls | — | ✓ Mon & Fri | ✓ |
| Hot Seat / Pipeline Reviews | — | ✓ | ✓ |
| Biweekly 1:1 Calls with Mike | — | — | ✓ |
| Custom Territory Plan | — | — | ✓ |
| Priority DM Access | — | — | ✓ |
| Price | $27/mo | $197/mo | $797/mo |
Live Call Schedule
Show Up.
Get Better.
Group and 1:1 members get a weekly live training & working sessions — not a webinar. Bring your real challenges, your real deals, your real territory.
Launchpad Group — Weekly Live Coaching Calls
Mondays & Fridays · Hot seats, pipeline sprints, prospecting reviews
Can't make it live? All sessions are recorded and posted to the community within 24 hours.
Common Questions
Got Questions?
We've Got Answers.
Stop Guessing.
Start Building.
Whether you're trying to break in or already in the seat — all three paths lead to the same place: a sales career built on purpose, with a process that compounds over time.
Not sure which tier is right? Start with $27/mo and upgrade anytime.